The Wilma Story Pt. 2

“I’ve got a lunch date scheduled for us tomorrow,” Bry told me. It was out of the blue.

I was so excited. It wasn’t often we got a babysitter and did a lunch date mid-day during Bry’s work hours. I asked him where we were meeting and he told me it was a surprise.

The next day I met him downtown Salt Lake and as I went up to the top floor of an unfamiliar parking garage he had pinned for me, I got out the car even more curious to know where I was meeting him.

“Honey, we’re actually not going to lunch quite yet. I scheduled a meeting with some app developers so we could talk about your ideas.”

I just remember my eyes lighting up and feeling this burst of excitement. I hugged him so tight. 

“Wait, really??”

He told me he had been researching for a few weeks to find a company who could create us an app so I’d be able to share more of my workouts and other ideas I had been dreaming up. He had planned it all for me.

The next thing I knew we were working with a small team of (then) student developers who were overseeing and building our app ‘Momstrong Move’ under their supervisor and professor. At the time, we spent almost all our savings, which wasn’t very much, investing in the development of our first app. It had the bones of what I wanted in there - with a lot of room to grow - and this way we could test if there was actually a demand for it at all.

It was a DREAM seeing my ideas sketched out on paper come to life in an app. 

We launched and I remember getting my first 100 sign-ups and thinking, ‘I can’t even believe this is real life.’

The dreaming bigger began and the filming got busier than ever. I was having to program, film, and edit 3+ new full-length workout videos each week, filming extras to get ahead, with no room for even a week off. It was a grind, but I was LOVING it.

My audience was growing, and I knew I wanted more functionality, more capability, and more features… and we also wanted to trademark a name to own it outright… so back to the drawing board we went.

Part three coming soon.